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THE ASK:

Develop a differentiated platform and creative idea for a mid-range performance EV launch.

Goal: Brand awareness and consideration.

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AD CONCEPTS:

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"Shock the Road" :30 sec Commercial Spot:

Opens with a shot of a busy downtown area with lights everywhere.
When suddenly the Spark Car drives by and everything stops. All the lights go out as
the power gets redirected to the Spark Car. Lightning follows the car and the yellow
Spark logo on the front glows as the vehicle drives towards the camera. Ends with 
Spark: “Shock the Road.”

All mockups were created/designed by yours truly.

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